USI ITALIA: A LONG JOURNEY ONTO THE GLOBAL MARKETPLACE We have come a long way since the 1970s: ours is a story of dedication, commitment and passion. A long journey that first crossed through Italy and then branched into neighbouring countries, before moving on to the rest of Europe. Today, USI Italia tackles the global market with tenacity, through a dense network of importers and 3 of its own branches: USI North America, USI Iberia, USI Brazil. This journey shows that tradition and innovation have always been the unique mix of our success and how every-day challenges have made USI Italia a leader in the painting equipment market.